Food & Beverage

barkThins - Brand & Verbal Strategy

Partnered with barkTHINS, a Fair Trade dark chocolate company with an original take on snacking, to develop its brand and verbal strategy with supporting guidelines to fuel market efforts.

Vega - Strategy & Client Lead

Partnered with Vega and Dragon Rouge Team to identify the priority consumer target, brand positioning, product architecture, associated naming, key messaging and design expression to drive brand growth effort. 

Jay Street 

Created a new RTD coffee for Ito-En, the world’s largest tea maker. 

Pretzel Crisps - Strategy & Client Lead

Partnered with Pretzel Crisps and Dragon Rouge Team to reposition and relaunch Pretzel Crisps to fuel its growth strategy, contributing to its exponential, triple-digit growth. As the fastest growing snack brand in the US, Pretzel Crisps was sold to Snyder’s-Lance and continues to bring joy to salty snacks as a recognizable household name .

Next Step 

Created Next Step, The Vitamin Shoppe's line of weight management supplements, formulated with the philosophy that a modified, ongoing healthy lifestyle is the most effective path to lifetime results.

Vermont Smoke & Cure - Marketing Lead

Led marketing at Vermont Smoke & Cure to restage a regional brand for national launch through a re-brand to support accelerating growth in high protein snacking and meat snacking.

Fashion & Lifestyle

Baldwin – Strategy & Consulting

Partnered with Baldwin to crystalize brand strategy through growth target, positioning, key messaging and guideline development.

Via Spiga – Branding & Creative

Led the MODCo Team to develop an updated identity system that expanded into omnichannel touchpoints including packaging, a redesigned website and all verbal and visual assets for advertising, email communications and social media. Developed the unique communications strategy "Get There Via Spiga."

Alex and Ani – Messaging & Creative

Led the MODCo Team to develop updated messaging that expanded into advertising, social media and activation ideas including partnering with Ingrid Michaelson on her 2015 tour.  

Personal Care

La Roche Posay — Strategy & Consulting

Partnered with L’Oreal to develop consumer facing positioning expressions to increase consumer relevance and build awareness for its U.S. market growth.

Modere – Insights & Strategy

Led Modere and Dragon Rouge Team to define strategy and creative expression for Modere global branding efforts, including cultural and consumer insight identification, customized market investigation for Japan learning and global branding rollout.

Clarisonic – Strategy & Design Optimization

Led L’Oreal and Dragon Rouge Team through brand strategy optimization and product architecture development for global expansion.